How’s your customer service?
According to a recent survey, 48% of consumers say that customer service is the biggest factor in creating loyalty to a company. 37% said it was product quality; 13% said it was price. Brand name or the company’s reputation was cited by the remaining 2%.
Is your business paying enough attention to customer service? If you need further convincing, take a look at the following:
* Satisfied customers tell five people about good service they receive. Dissatisfied customers tell ten people when they receive bad service.
* For every unsatisfied customer who complains, there are 26 other unhappy customers who say nothing. Of those, 24 won’t come back.
* The average company loses about 20% of its customers each year.
* Of customers who take their business elsewhere —
15% find cheaper products somewhere else.
15% find better products somewhere else.
65% leave because of poor customer service.
Before you invest in any business, it's always a good idea to discuss the proposed venture with your advisors. If you would like assistance with evaluating a business opportunity or with legitimate tax planning, please call our office.